Creative marketing tactics to amplify the referral rewards system and achieve viral growth. These strategies are designed to drive organic adoption while maintaining the target of <$0.50 per verified pledge outlined in the Referral Rewards System.
- Concept: T-shirts with QR codes linking to personal referral links
- Implementation:
- Custom printing with unique QR codes for each referrer
- Bulk orders to reduce per-unit costs
- Referral tracking through QR code analytics
- Optional: Add catchy slogans like "I'm Making Medical History" or "Ask Me About the Cure"
- Cost: $15-25 per shirt (bulk pricing)
- Potential ROI: 10-50+ referrals per shirt in high-traffic areas
- Success Metrics: Referrals generated per shirt, cost-per-acquisition, geographic distribution
- Viral Potential: Walking billboards that generate organic conversations and referrals
- Stickers: High-visibility, low-cost option for laptops, water bottles, etc.
- Hats/Caps: Branded headwear with referral links
- Temporary Tattoos: Novel approach for events and gatherings
- Concept: Create viral challenges that encourage sharing and participation
- Examples:
- "Cure Challenge": Share your health story + referral link
- "Referral Race": Compete for weekly leaderboard positions
- "Impact Chain": Show how your referrals create a chain reaction
- Implementation: Hashtag campaigns, influencer participation, prize incentives
- Success Metrics: Challenge participation, social media reach, referral conversions
- Concept: Create shareable content that spreads organically
- Approach: Humor + health + referral incentives
- Distribution: Reddit, Twitter, TikTok, Instagram
- Tracking: Meme spread analytics, referral attribution
- Micro-influencers: Health advocates, patient influencers, medical professionals
- Compensation: Revenue sharing from their referral earnings
- Content: Educational posts, personal stories, referral tutorials
- Concept: In-person gatherings to build community and drive referrals
- Format: Health talks, networking, referral training
- Incentives: Free food, merchandise, networking opportunities
- Success Metrics: Attendance, referrals generated, community growth
- Target: Students, faculty, health science departments
- Approach: Educational presentations, research partnerships, referral competitions
- Implementation: Student ambassadors, campus events, academic partnerships
- Strategy: Engage existing communities where people are already discussing health
- Platforms: Reddit, Facebook groups, specialized health forums
- Approach: Provide value first, then introduce referral opportunities
- Success Metrics: Community engagement, referral conversions, long-term retention
- Booth Strategy: Interactive displays, referral demonstrations, QR code scanning
- Giveaways: Branded items with referral links
- Networking: Connect with potential partners and referrers
- Concept: Temporary installations in high-traffic areas
- Locations: Shopping malls, parks, transit hubs
- Activities: Health screenings, educational content, referral sign-ups
- Format: Blog posts, videos, infographics about health research
- Distribution: Social media, email lists, partner platforms
- Referral Integration: Include referral links in all content
- Success Metrics: Content engagement, referral conversions, audience growth
- Concept: Encourage participants to create and share content
- Incentives: Recognition, prizes, enhanced referral rewards
- Platforms: Dedicated hashtags, community galleries, featured content
| Tactic |
Initial Cost |
Per-Referral Cost |
Viral Coefficient |
Notes |
| QR Code T-Shirts |
$15-25/shirt |
$0.30-0.75 |
0.8-1.2 |
High visibility, conversation starter |
| Social Media Challenges |
$500-2000 |
$0.10-0.30 |
1.5-3.0 |
High viral potential, low marginal cost |
| Local Meetups |
$200-1000/event |
$0.50-1.00 |
0.5-1.0 |
Community building, lower viral spread |
| Influencer Partnerships |
$100-1000 |
$0.20-0.60 |
1.0-2.0 |
Leverages existing audiences |
- A/B Testing: Test different messaging, designs, and incentives
- Geographic Targeting: Focus on areas with high engagement potential
- Seasonal Campaigns: Align with health awareness months, flu season, etc.
- Cross-Promotion: Combine multiple tactics for synergistic effects
- Design and test QR code t-shirt concept
- Create basic social media challenge framework
- Establish community building guidelines
- Launch wearable marketing program
- Implement social media challenges
- Begin local community building
- Analyze performance data
- Optimize high-performing tactics
- Scale successful strategies globally
- Cost per verified referral: Target <$0.50
- Viral coefficient (K-factor): Target >1.0
- Total referrals generated: Track toward 3.5% population goal
- Brand awareness: Social media mentions, search volume
- Community engagement: Active participants, content creation
- Geographic distribution: Spread across target regions
- Brand dilution: Ensure consistent messaging across all tactics
- Cost escalation: Monitor and cap spending per tactic
- Quality control: Maintain verification standards as volume increases
- Centralized guidelines: Clear brand and messaging standards
- Performance monitoring: Real-time tracking and adjustment
- Community feedback: Regular input from participants and partners